ACKNOWLEDGEMENT: A short note acknowledging receipt of an order. Used
especially when a check is sent as payment, and shipment will be delayed until
the check clears.
AD FRAME: A box used to frame an ad. This is usually used with
display ads, but can also be used with classified ads.
AD RATES: The amount charged per word or per inch for ads.
AD SHEET: A small mail order publication printed on one or both
sides of a single sheet. These usually consist solely of advertisements.
ADVERTISE: To make a public announcement about a product and/or
AD/ADVERTISEMENT: Ads/advertisements can take many forms, but for
mail order dealers, they are primarily printed in magazines and mail order
ALL PROFIT: This term is usually associated with commission
circulars which pay the mailer 100% on the sale of an item-thus it is
"all profit" to the mailer.
BIG MAIL: A package of mail order dealerships, ad sheets, money
making opportunities, adlets, commission circulars, etc. As an example, for
just the cost of postage, you can receive a Free Opportunity package
containing Free Dealerships, Fee advertising, 100% commission circulars, money
making opportunities, and much more. For your Free package, send four F/C
(First Class) stamps or $1 to: Synergy, P.O.Box 208 Cleveland, SC 29635.
BI-MONTHLY: Occurring every two months. For instance, some mail
order ad sheets or publications are published every two months.
BONUS: something offered as a reward to a prospective customer for
sending an order.
BULK MAIL: The U.S. Postal Department delivers Bulk Mail for a lower
postage fee, but there is a minimum requirement of 50 lbs. or 200 identical
pieces mailed at the same time.
BULK MAILING PERMIT: Permit, issued by the USPS, which allows you to
use Bulk Mail.
C/R (Camera Ready): With the offset printing process, the material
to be printed is first photographed. A sharp, clear copy of the material is
required for the best results. This clear copy is referred to as a C/R (Camera
CHAIN LETTER: A scheme whereby you mail a worthless offer to other
persons (usually 100). These persons are supposed to send you a nominal
amount. Then they mail the offer to another 100 persons, and so on. Chain
letters are illegal. If you participate in a chain letter scheme, count on
receiving a cease and desist order from a Postal Inspector.
CHECKING COPY: When your order an ad in a magazine or mail order
publication, you are sent a checking copy as proof that your ad was run.
CIRCULARS/CIRCS/CIRX: A piece of paper containing a printed ad or
CIRCULAR SIZES: Vary from a 3 by 6 page up to several 8 1/2 by 11 or
CIRCULATION: The actual number of copies of a publication that are
CLASSIFIED AD: Relatively inexpensive ads that usually consist only
of words without borders or graphics.
CLIP ART/KLIP ART: Pictures, illustrations, cartoons, etc. that can
be placed in ads and circulars to make them more attractive.
CODE: An identification placed in an ad so that you will know which
publication pulled an order or inquiry. Example: Dept. DG1 means the January
issue of the Dealer's Gazette.
COLLATE: Putting the pages of a publication together in the proper
COMMISSION CIRCULARS: Circulars that pay from 50% to 100%
commission. When you get an order, take out your commission. Send the order
and balance of payment to the supplier.
COMMISSION MAILER: A dealer who mails commission circulars. There
are some dealers who make a very good living just from commission circulars.
For a sample assortment of the best, red hot, 100% commission circulars
available, send $1.16 or four F/C stamps to: Synergy, Dept. MOD, P.O.Box 208,
Cleveland, SC 29635.
CO-PUBLISH: A Publisher will print your Ad in one or more Publications
at a 50% discount if you agree to mail 50 or more copies of the publication or
CO-OP COOPERATIVE: This refers to advertising where two dealers
place their ads or circulars on opposite sides of a piece of paper. This
reduces the printing expense, since both dealers share the cost.
COPY: Written material such as reports, manuals, ads, circulars,
etc. that are ready for the printer.
COPYRIGHT: Legal protection, granted by the government, that prevent
the unauthorized copying of copyrighted material.
COUPON: A certificate that can be redeemed for cash, merchandise, or
DEALER: Someone who sells merchandise and/or services for another
person, company or organization.
DEALERSHIP: An authorized sales agency.
DIRECT MAIL: Mail sent directly to persons whose names are on a
DIRECTORY: An organized list of names and addresses.
DISPLAY AD: An ad that is sold by the column inch. It contains a
headline and is usually in a box. (See ad frame)
DISTRIBUTOR: Someone who distributes. Usually a middleman between a
supplier and various dealers.
DROPSHIP: An arrangement whereby you well a product, on a commission
basis, and another dealer fills the order. See commission circulars.
DROPSHIPPER: Person who fills orders that are sold by other dealers
on a dropship basis.
ENVELOPE STUFFING: With a true envelope stuffing arrangement, you
would mail another firm's sales material, and you would be paid for each
envelope mailed. Most dealers who advertise for envelope stuffers are simply
dropshippers. Many envelope stuffing schemes are illegal. Beware of these
EXCHANGE MAILER: Dealers who exchange batches of ad sheets,
circulars, etc. to reach more prospective customers and to reduce the cost of
F/C: First Class postage stamp.
FOLLOW UP: A repeat mailing of sales material to persons who have
requested information or bought something from you. When you fill an order,
always include sales material for other products that you sell. This is free
advertising that will multiply your profits!
FREE: The most powerful word in mail order advertising. It is very
often misused, but it is extremely effective when used correctly.
FREEBIE: An item that is offered without charge. Be careful with
Freebies. Some persons order anything that is free, but they have no intention
of sending you an order. With Freebies, ask for some F/C stamps or a small
amount of cash to pay for postage, especially when advertising in mail order
GRAPHICS: Pictures, illustrations, cartoons, etc. that can be placed
in ads and circulars to make them more attractive. See clip art.
HEADLINE: Large, bold letters at the top of an ad or circular.
IMPRINT: Your name & address, as a dealer, on circulars, order
forms, & ads. Usually rubber stamped, but also printed on a master copy
from which other copies are made.
INNER CIRCLE: Persons who are attempting to make money by selling
through mail order. Especially refers to persons who sell money making
opportunities, programs and services.
IN THE CIRCLE: Being part of the inner circle.
IRC: International Reply Coupon. IRC's are obtained from the post
office. Send them to a foreign dealer who can exchange them for stamps.
KEY: Identification placed in an ad so you will know which
publication pulled an order or inquiry. Example: Dept. DG1 means the January
issue of the Dealer's Gazette. (See code.)
LAY OUT SHEETS: Ruled sheets that are laid out in a grid. Used to
prepare ad sheets, circulars, ads, etc.
LSASE: Large (usually a #10), self addressed, stamped envelope.
LOGO: Some type of design that is used to identify your business.
MAILER: Someone who mails material for another dealer. See
commission mailer, exchange mailer, and paid mailer.
MAILING LIST: List containing names & addresses of persons to
whom you send your offers. Most lists are rented for a one time use only. The
best ones are lists that you create for yourself. You can learn how to create
your own money making lists by order HOW TO MAKE $1,000 A WEEK SELLING MAILING
LISTS. To receive the complete report, with Free reprint rights, send 2 $1
bills to: Synergy, P.O.Box 208, Cleveland, SC 29635.
MANUAL: A small book that is usually printed on 8 1/2 by 11 inch
MASTER COPY: A clean, clear, sharp copy. Use your master copy to
make other copies on a copy machine, or at a print shop.
MASTHEAD: The part of an ad sheet, or other mail order publication
that shows the name, address, ad rates, circulation, publishing schedule, etc.
MULTI-LEVEL: A scheme whereby the Prime Source recruits dealers who
recruit other dealers. These dealers then recruit other dealers, and on and
on. The persons below you are in your "downline". You collect a
commission on everything sold by persons in your downline. This looks like an
easy way to make money, but, in reality, the promoters of these schemes are
the only persons who make money.
ONE INCH (1") DISPLAY AD: The standard ad in mail order
publications. It is 1 inch deep by 2 1/2 inches wide.
OUTER CIRCLE/ OUT OF THE CIRCLE: Everyone who is not in the Inner
Circle. In other words, everyone who is not trying to make money in mail
PAGE: One side of a leaf in a book. Also one side of a sheet of
PAID MAILER: Someone who receives a fee for mailing printed
material. The fee is usually paid in cash, but it can be paid in services or
P&H: Postage and handling. PIMAS: Publishers (insert my ad) I'll
Mail All Sent. In other words, I'll mail all copies of your publications that
you send with my ad on it.
PIM-50/PIM-100, etc.: Print (my ad free) & I'll Mail 50 (100,
etc.) copies of your publication.
PISMOS: Printed Information Sheets for Mail Order Sales. This means
any type of printed information that is sold through mail order.
PRIME SOURCE: The person or company that originates or publishes a
book, manual, report, program, dealership, money making opportunity, etc.
PRINT AND MAIL: Some printers will print your circulars and then
mail them for you. This sounds like an easy way to get your circulars mailed,
but be careful with this! Some persons will take your money and then not mail
any copies of your circulars. Also, some dealers advertise a print and mail
service, but they are only contractors who send your order to the actual print
and mail dealer. (See dropship.)
PWF: Printed when full. Ads are held until there are enough to fill a page
PUBLICATION/MAIL ORDER PUBLICATION: Any printed and published
material. In mail order, this refers to magazines, ad sheets, and other
publications which print advertising.
PYRAMID/PYRAMID SCHEME: A scheme by which the promoter recruits
dealers, who recruit other dealers, who recruit other dealers, and so on,
until there is no one left to recruit on this planet. These schemes will waste
your money, and they are illegal. Avoid them.
REPRINT RIGHT: The right to copy and sell a copyrighted publication.
This is granted or sold by the Prime Source publisher.
REPORT: A short publication from one to ten pages in length. Well
written reports are easy to read, concise and to the point, with all nonsense
and useless filler information eliminated. Selling reports is the easiest way
to make money selling information by mail.
You don't need to write your own reports, because I offer a large variety
of reports, with reprint rights, for as little as $1 each. My reports are
printed on 8 1/2 by 11 inch sheets, and they average from 1 to 4 pages. You
can make copies for pennies. Then sell them for $2-$3 even $4 each! For
complete information about my reports, send a $1 bill or 4 F/C stamps (for
P&H) to: Synergy Reports, Dept. MOD, P.O.Box 208, Cleveland, SC 29635.
REVERSE ADS: Ads where white letters show on a dark background. This
reverse effect is very effective for headlines, but I don't recommend using it
for a complete ad.
S&H: Shipping and handling. This is similar to postage and
SASE: Self Addressed Stamped Envelope. Some dealers request a SASE,
in their ads, to save on postage and labor. Unfortunately, this also cuts
their inquiry or order rate.
SELF-MAILER: A circular on which one part is printed like an
envelope front. Sales material is placed with this circular. Then the entire
package is folded and stapled or taped, and then it is mailed. This saves
money on labor and envelopes.
SHEET: One single piece of paper. The standard sheet is 8 1/2 by 11
inches, but a sheet can have any dimensions. Do not confuse with page. (See
SOURCE: A supplier, especially of information. Do not confuse with
TIL FORBID: Use this term when you want a publisher to continue
running your ad in every issue until you notify them to quit.
UPS: United Parcel Service. Do not confuse with United States Postal
USPS: United States Postal Service.
X-AD: Placed in ads by dealers who publish an ad sheet or other mail
order publication. This tells other publishers that you will publish their ads
if they publish your ads. Some publishers regard this as running two ads, and
they won't allow it.
X-100-SYMF: Exchange 100 copies. Send Yours. Mine Follow.